AVLFest / Branding, Creative Direction, Graphic Design
I led the complete brand development for AVLFest, creating the logo design and providing comprehensive creative direction. My work established a distinctive visual identity that captured the festival's unique spirit while ensuring consistent application across all promotional materials and touchpoints.
Charlotte Douglas International Airport / Campaign Development: Writing & Design
I created a complete ad campaign for Wicked Weed's Charlotte airport bar, handling all aspects from initial concept to final execution. I developed the strategic direction, wrote all copy, and designed the visual assets that brought the campaign to life.
Upgrade Your IPA / Campaign Development: Script Writing & Creative Direction
I developed the core concept, visual direction, and narrative for this commercial promoting Wicked Weed’s Pernicious IPA. I wrote the complete script, crafting a story that highlighted the unique character and bold flavor profile of this craft beer.
VIDL / Packaging Design & Illustration
I developed the label design system for Vidl, Wicked Weed's premium wine and spontaneous ale line. I created distinctive hand-drawn illustrations that capture the artisanal quality of the products while maintaining brand consistency across the entire collection.
Cultura - East Fork Pottery - Momofuku Menu / Menu Design
I created a distinctive menu design for the Momofuku and East Fork Pottery collaboration, inspired by their joint ceramic collection. The design translates the tactile elements of their pottery into print, harmonizing East Fork's craftsmanship with Momofuku's innovative culinary approach.